• You’ve been a weekend hustler with your passion project for a few months now, and the referrals you’re getting from friends and family are great! But you’d really love to have your weekends back, and you don’t make enough in your side hustle to quit your day job. 
• Getting help would be a dream come true for your business. You’d be able to accept the new customer waitlist that’s been filling up your DMs – but how can you hire help if you don’t have the time or money to hire and train someone? 
•  I’m working SO much, I couldn’t possibly take on more. Yet with all that work, I’m still not breaking even. I don’t get it?

been there

done that

Business Basics Made Easy

Setting Up Your Personal Services Business for Success

Getting started is where most people get stuck. It often looks a lot like: start, get stuck, start over, get stuck again… Thinking all along the way: what am I doing? Why am I doing this? In this first module we save you countless hours of googling and provide you with the essential knowledge to set up your business with confidence. Here’s what you’ll learn:

🎯 Master the Art of Naming: Discover how to choose a business name that clearly communicates what you do and helps you stand out from the competition. We'll guide you through the process of claiming your name and protecting it from future headaches like trademarks, copyrights, and securing domain and social media names.

📝 Navigate Legal Requirements: Learn the necessary steps to register your business as an LLC or a DBA, and understand the process of obtaining your EIN. We'll empower you to safeguard yourself from personal liability and ensure your business is on the right legal track.

💼 Set Your Finances Up for Ease: Selecting the right business bank and setting up your account for seamless payment processing is crucial. We'll walk you through the necessary paperwork, so you can start accepting payments quickly. 

💸 Factor in Your Cost of Business: The cost of doing business shouldn’t cost you your business. We reveal the transaction fees to watch out for and help you incorporate them into your pricing strategy.

• Downloadable, step-by-step workbook
• Video lessons walking through each part of the process
• Business Basics checklist

Creating Your Brand

Stand out from the competition and look like a total pro!

Your brand isn’t just about what colors people see on your Instagram feed or your logo. A brand is much more about how you make people feel. Your brand is who your business is and the values that you operate within. The art of doing what you do and how you do it, is represented in your brand. Let’s make it shine! 

🌟 Craft Your Brand Identity: Discover the vital distinctions between your mission, vision, and values. We'll guide you in writing compelling statements that perfectly represent who you are. Learn how to leverage these powerful elements to streamline decision-making and set clear expectations for your team.

🎨 Design that Wows: Uncover the key components for your logo, brand colors, and website that will make your business look exceptional and embody your unique vibe. We'll show you what to include and exclude, ensuring your visual assets align with your brand identity and captivate your audience.

🌐 Create an Impactful Online Presence: Your website is your virtual storefront, so it's crucial to make a striking impression. Learn what essential information to include, how to structure your website, and clever strategies to achieve a polished result within your budget.

💼 Making Smart Investments: When it's within your budget, we'll guide you in finding professional assistance to set up your branding elements. But beware of costly pitfalls! We'll alert you to red flags that could drain your finances and leave you empty-handed.

🎙️ Speak Your Brand: Develop a compelling brand voice that resonates with your customers through your blog, social media channels, and brand communications like emails. We'll help you cultivate a consistent tone that connects authentically with your target audience.

• Downloadable, step-by-step workbook
• Worksheets with examples and guiding questions to create your Mission, Vision and Values
• Video lessons walking through each part of the process
• Business Basics checklist

Defining Your Signature Services

Discover the Joy of Being in Business by Doing Less, But Better!

It’s really easy to get caught up in adding services to what you offer. Someone recognizes your talent and they think you could do this other thing really well, plus it will make you more money… right? WRONG! When your services are scattered and broad, your business suffers. Let us guide you on how to avoid the costly mistakes of offering too much and help you find your sweet spot. 

🌟 The "Do Less, But Better" Model: Our signature approach empowers you to structure specialized services that set you apart from the competition. Become the go-to recommendation of your clients, consistently delivering exceptional value.

✨ Consistency and Quality Every Time: Discover the simple yet powerful strategies to ensure consistency and top-notch quality in your services. Whether it's you, a trusted family member, or a team member handling the work, you'll maintain the highest standards.

🔍 Evaluate and Streamline: We'll walk you through auditing your current offerings and any potential future additions. Learn how to identify and eliminate services that might end up costing you business instead of generating it.

💼 Package and Productize for Success: Discover how to categorize, package, and productize your offers, making it an irresistible "YES!" for clients to hire you and keep coming back for more. Streamline your offerings to create maximum impact and profitability.

🌟 Unveil Your Unique Secret Sauce: Stand out as a true original in your market. We'll help you define and highlight the distinctive elements that make what you do unlike anyone else. Embrace your uniqueness and attract a loyal customer base.

• Downloadable, step-by-step workbook
• Worksheets with guiding questions to create your Signature Service and your Service Packages
• Video lessons walking through each part of the process

Reach Your Ideal Client

Expand your customer base beyond a friends-and-family network

After defining your Signature Services, you will eliminate the common business-dream-killer of trying to do everything, and now we will focus on shifting out of trying to serve everyone. Get ready to leave behind the idea of serving everyone and embrace a more targeted (and impactful) approach. In this lesson, we will show:

🎯 Clarity and Confidence in Targeting: Get crystal-clear on who you serve and how you serve them. This powerful insight will make it easier to attract new clients, secure existing clients, and the confidence to forge valuable partnerships that open up new doors you never expected.

💖 Discover Your Ideal Client: Identify the individuals you genuinely love working with and who, in turn, adore working with you. By finding the right-fit clients more consistently, you'll nurture long-lasting relationships, boost customer loyalty, and become a go-to referral for their friends.

🚀 Craft Your Compelling Elevator Pitch: Leave behind any "salesy" discomfort and create an elevator pitch that genuinely excites your leads. It's not about you; it's about how you can solve their problems and meet their needs. Let's make that lasting first impression count!

🤝 Establish Win-Win Partnerships: Unlock the secrets to creating mutually beneficial partnerships with businesses that cater to your Ideal Client. We'll guide you in identifying the perfect partners, and provide strategies for approaching them with confidence.

🌐 Simple and Effective Funnels: Set up a streamlined funnel that keeps potential clients engaged, even when they're on the fence. Once they're ready to buy, you'll remain top of mind. Plus, we'll share our favorite user-friendly marketing systems as a bonus!

• Downloadable, step-by-step workbook
• Creating your Ideal Client Avatar worksheet 
• Elevator Pitch swipes and templates
• Video lessons walking through each part of the process

Know Your Numbers

Take control of your finances with total clarity

You don’t have to be a CPA to understand the most important numbers in your business and you don’t need a CFO to keep track of everything. We walk you through the simple process of setting up your accounting metrics and how to clearly understand your financial status whenever you need it. Here’s what you’ll learn in this lesson:

💰 Revenue vs. Profits: Discover the essential distinctions between revenue and profits, empowering you to make informed financial decisions with confidence. Gain a deep understanding of these concepts to maximize your business's financial health.

📊 Cost of Doing Business: Uncover everything you need to consider when calculating your cost of doing business. From materials and goods required to execute your services to overhead expenses, we'll help you determine your true income and ensure nothing is overlooked.

💸 Conquering Taxes: Fear the tax season no more! We understand that sales tax and income tax can feel like a foreign language. Even if you have a bookkeeper assisting you, it's crucial that you have a basic understanding of your taxes. We'll equip you with the knowledge to be a vigilant guardian of your hard-earned money.

📈 Essential Financial Statements: Discover the two financial statements that will keep you on track and accountable every month. We'll walk you through precisely what should be included in each statement and provide helpful examples to guide you in setting up your own.

💼 Choosing the Right Financial Professionals: We understand that finances can be overwhelming, and hiring an experienced expert is often the best option. When your budget allows, we'll show you what to look for in both an accountant and a bookkeeper. Working with professionals who truly care about your business's financial success is essential.

• Downloadable, step-by-step workbook
• Swipes for your Balance Statements
• Swipes for your Income Statements 
• Video lessons walking through each part of the process

Staffing & Employment

Hiring and on-boarding your Dream Team

Hiring help may still feel like a pipe dream, or maybe you’ve already have a small but mighty crew already at their workload max. Either way, hiring preparation is crucial to your success. We will show you what to look for, how to find the best talent, and ensure every addition to your business helps you increase your profitability. Here’s what you’ll learn in this lesson:

🔍 Identify Key Roles: Not sure who to hire first? Get clear on the roles that will have the most significant impact on your business's growth. Craft clear and concise job descriptions that outline your expectations for each position.

🎯 Attract and Hire Top Talent: Finding the right talent is hard. We'll eliminate that stress by providing you with precise steps to write compelling job postings, post them in the best places, and guide you through the hiring process to ensure you find the perfect fit for your team.

💼 Master the Interview Process: If you've never hired before, the interview process can be intimidating. We're here to help you maintain your cool, keep a level head, and make informed decisions. Get ready for a comprehensive guide to conducting successful interviews and selecting the right candidates.

✅ Streamlined Onboarding and Training: Training your new team members to execute tasks exactly as you do is simple when you have a systematic process to follow. We've got you covered! In this lesson, you'll gain everything you need to establish a robust onboarding and training system that sets your new hires up for success while ensuring your business doesn't miss a beat.

🏢 Cultivate a Culture You Love: As a business owner, you have the power to create a work environment you love. In this lesson, you'll develop a clear list of policies that align with your values and keep everyone focused on meeting expectations. It's not about being the "cool boss," but about establishing a culture that supports transparency, growth and success.

• Downloadable, step-by-step workbook
• Swipes for your Job Descriptions
• Complete team on-boarding process
• Video lessons walking through each part of the process

Sales and Service Delivery

Set up a sales cycle that brings in consistent leads and delivers repeat business

Is opening your Facebook or Instagram app exhausting because you can’t get rid of those little red notifications? You get lost in a sea of personal updates and business leads. You need a sales system that keeps the two separate so you can stay focused and present in each. Here’s what you’ll learn in this lesson: 

🌟 Flawless Client Journey: Every step in the process with a new client is crucial. From your initial introduction and compelling Elevator Pitch to the first service and the follow-up, each interaction must be executed flawlessly. We'll show you how to deliver an exceptional experience at every stage.

👻 No More Ghosting: Hate the disappointment when a potential client suddenly disappears? We've got you covered. Learn how to avoid being ghosted and, in case it does happen (because it happens to the best of us), establish a regular communication cadence that brings them back around on their own terms.

💼 Mastering Consultations: Have you made the mistake of agreeing to a job before seeing the scope of the project? (Like a “1-story house” that’s actually the size of Versailles?) We'll equip you with consultation procedures and exact questions to ask, ensuring you have a clear understanding and can confidently price your services based on their value

📝 Seamless Communication and Documentation: A lot happens between signing on a new client and delivering your service. At least, it should! Keep yourself, your team, and your clients on the same page throughout your time together. We provide you with everything you need, from tasks to effective communication methods, ensuring a smooth experience from start to finish.

🔁 The Power of Follow-Up: Unlock the key to guaranteeing satisfied clients who are eager to leave you 5-star testimonials, refer you to friends, and return for more! We'll share our proven swipes, guiding you in asking for valuable feedback that naturally leads to glowing testimonials.

• Downloadable, step-by-step workbook
• Swipes for client consultations 
• Swipes for client and staff feedback
• Video lessons walking through each part of the process

Start the Lifestyle Management Academy Co.™ Today Risk-Free

Not sure if this is the right program for you? We understand that investing in yourself and your business growth can be scary, but we believe 100% in your ability to earn back that investment in spades when you’re equipped with the right system. 

We’re so confident you’ll find everything you need to start, grow and scale your Personal Services Business inside our program that we are giving you 14-days to work through the process, apply the procedures and experience it for yourself. 

You have to do the work too (though we’ve made it as easy as possible!) So if you’ve decided this program isn’t for you within the first 14 days of your purchase, simply let us know, show us the work completed and we’ll refund your payment.